When customers can configure products themselves, they shift from passive observers to invested buyers. This change in the consideration process accelerates and solidifies purchase decisions.
Product configurators let customers build their desired product in real-time with photorealistic rendering that updates instantly.
Three reasons a configurator earns its keep — backed by what actually changes when shoppers stop browsing and start building.
When buyers cannot picture exactly what they will get, they hesitate — and most hesitation ends in an abandoned cart. Configurators replace doubt with a finished product on screen, removing the single biggest reason shoppers walk away.
cart abandonment driven by purchase uncertainty
Once a shopper is hands-on with finishes, sizes and add-ons, they naturally trade up. Brands using configurators consistently see meaningfully larger orders versus their static product page baseline.
higher average cart value with configurators
Instant, photoreal rendering lets customers confirm every choice before they pay. The result is fewer second-guesses, fewer returns and a measurably faster path from interest to purchase.
faster move from consideration to checkout
01Every angle. Every texture. Up close.
02Switch colours, materials, finishes with the click of a button.
03Full scale products in your customer's space. No app needed.
04Clickable callouts for dimensions, materials and details.
05See which configurations drive conversions.
06Seamless across every screen.
Configurators do their best work when they sit on top of a platform that already understands your catalog, materials and pricing.
Inside the Empire platform, every configurator inherits your asset library, finish rules and rendering pipeline — so a new SKU goes live in days, not months.
Everything you need to know about how we work, what we deliver, and how to get started.
Every business has unique needs. Reach out anytime — our team will walk you through services, pricing, and workflow.
Get in TouchImplementation typically takes 4-8 weeks depending on product count and configuration complexity. We'll provide your specific timeline once we understand your catalogue scope.
Yes. Configurators embed directly through simple code. Works with Shopify, custom platforms, and major e-commerce systems.
Yes. Browser-based AR works instantly on iOS and Android through smartphone cameras.
Research shows that simplified shopping paths can increase conversion rates by up to 35%. Configurators reduce uncertainty, decrease cart abandonment, and increase engagement.*