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What is architectural visualisation?

Architectural visualisation brings structures and designs to life with digital models. Sometimes referred to as 3D rendering, the process incorporates modelling software, intricate design work, architectural plans, and rendering computers to turn a concept into a high-quality, photorealistic image.

Architects, property developers, and real estate professionals alike have found the value in architectural visualisation as a way to draw in potential buyers, showcase the potential of a space, and bring a design to life. Keep reading to learn more about architectural visualisation and how it is used in the industry.


Communication Tool

If an image is worth a thousand words, a 3D rendering speaks volumes. As a powerful communication tool, architectural visualisation displays the ideas and plans for a property in a language clients can understand. This high-quality images and animations can be used to communicate the potential of a property and the value of a space. They can also serve as a way to present the vision of the client, having the image jump off the screen instead of using a flat, 2D sketch.

Source of Truth

Throughout a project, architectural visualisation can serve as the source of truth for all parties involved. Critical information can be conveyed to all teams working on the project, including contractors and investors. Important details like scale or depth can be included with the 3D rendering, producing a realistic view of the property.

Sales and Marketing Asset

Developers and real estate professionals utilise architectural visualisation to sell properties that haven’t even been built yet. The full potential of a property can be conveyed through 3D rendering, including details as fine as lighting, materials, and textures. This process enables developers to sell before building, pre-sell, and attract investors for their project.

With a polished visual aid, the concept is turned into a reality and the overall vision is brought to life. Architectural visualisation also shows the commitment and dedication of the developer and real estate team. Going out of the way to create powerful images can speak volumes to potential clients.

Pitch Asset

Architectural visualisation is not only useful for landing buyers. This tool can be a valuable asset to any pitch, helping gain approval for projects, land contracts, and attract investors. A 3D image clearly shows the vision and purpose behind a project. Developers can prove that they understand the needs of the client in order to win a contract and have the skills necessary to complete the project. Architectural visualisation also helps communicate ideas and intentions to those outside of the industry, including planning committees, city councils, and zoning boards.

Collaboration Tool

Once a project is underway, architectural visualisation can help everyone stay on the say page. Questions or conflicts are resolved quickly because the plan can easily be seen by all through a 3D render. All teams involved on a project can avoid unnecessary back and forth, speeding up the overall process immensely.

Throughout the project, designers can make changes based on the needs of the client, architects, or builders. With impressive technology, all parties involved receive real-time updates on the project. No one is left in the dark or out of the loop.

The Expectation

On a larger scale, architectural visualisation can serve to set the expectations for a project. By streamlining communication and clearly showcasing the intentions for a project, developers manage expectations for clients or stakeholders. There is less of a chance for disappointment if everyone has the same understanding, clearly communicated by photorealistic CGI.

For all parties involved, approval processes can be smoother and decisions can be made faster. Everyone has the same set of information, the same expectations, and the same updates on a project as they occur.

Cost-Saving Tool

Finally, architectural visualisation can help save tremendous costs throughout a project. With clear expectations, real-time updates, and streamlined communication, there is less back and forth between clients, stakeholders, developers, and builders. The potential for error is reduced greatly, and it is easier for teams to spot flaws earlier in the process.

All in all, 3D rendering and photorealistic CGI can speed up the timeline for a project by reducing unexpected delays. Designers are also able to make changes to the design as needed, updating the rest of the teams quickly. From selling a property to completing a build, this tool makes every step of the way more efficient.

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