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What Does Rendering Mean in Architecture?

Rendering for architectural projects involves computer-generated images that are photorealistic. Architects, project managers, and real estate professionals use 3D architectural renderings to create an image of a building or room before it is built. The initial concept of a building can be communicated through a design study rendering created before construction. A final design can also be showcased through 3D graphics with a presentation rendering.

Computer software is used to create 3D images. Models can be photorealistic, including materials, textures, shadows, and light. 3D rendered images have been used for decades, but recent advances in technology enable designers to create stunning and realistic models of buildings that do not yet exist.



Architectural Rendering vs. 2D Architectural Illustration

Architectural illustration is another common tool for depicting the exterior and interior of a property. Architects or designers can sketch non-realistic images to communicate an idea, concept, or style. Pen, paper, paints, and other conventional materials are typically used to create architectural illustrations while 3D renders rely on computer software.

Why is rendering used in architecture?

Real estate and property development markets are intense, filled with stiff competition. Architectural renderings can help properties stand out from the crowd and attract attention from buyers or investors before they are completed. Architects and interior designers can effectively communicate their vision for a property, using 3D renders in marketing materials. Renderings are also great communication tools for all of the teams involved in a property, including builders.

Project Planning

With advances in available technology, more is expected of builders and property developers. A city may require accurate plans or 3D renders in order to acquire permits. Property developers can also use 3D renders to communicate their vision with investors or work with clients to create their dream property. Photorealistic 3D renders in architecture ensure that the vision and ideas behind a project match reality.

Project Management

Architectural renderings can serve as a blueprint for a project, keeping everyone on the same page. Detailed plans can be handed over to builders and contractors, interior designers, and house staging crews. If issues or questions arise throughout the project, the team can return to the 3D render and make adjustments as needed.

Boost Your Brand

3D renders convey quality, commitment, and trust. Property developers and real estate professionals can ensure their projects stand out in the right way by investing in architectural renderings. From attracting investors to catching the eye of clients, 3D renders are professional, polished and make a positive impression.

Client Communication

Sometimes client expectations and the realities of a project do not always line up. Property developers and architects can be left dealing with unhappy clients and reputation issues due to miscommunications or misunderstandings. When 3D renderings are used in the process, clients can see a property in near-accurate detail. Photorealistic architectural renderings enable clients to make changes or requests before a project is underway and gain a real sense of the finished property before it is built.

Tips for Successful 3D Architectural Rendering

If you are undertaking an architectural rending project for the first time, the process can be unfamiliar. Property developers and architects invest considerable time and money in complex renderings, and it is important to get a return on investment. Keep reading for three tips to make your 3D rendering project a success.

Define the Scope

Start with your budget, and be clear about your budget when searching for a 3D rendering artist. Once you select a 3D architectural rendering company, provide as much detail as possible. Your contract should include a clear timeline for deliverables, a set budget, and expectations for communication throughout the process.

Prepare Materials

Submitting a full set of files to the rendering company makes the process faster and smoother. You should send all floor plans, construction plans, design sketches, and specifications before a designer gets started. Including photos of the current state of the property, furniture and design features, and materials provides a clear direction for the 3D rendering company. You can also include mood boards or reference photos if needed.

Provide Feedback

Stay in touch with your designer throughout the process. Complex, photorealistic renders take time to create. Once an image is render, it can be time-consuming to make changes. Communicating with your 3D rendering company on a consistent basis can help you track the progress of your render and make changes before it is too late. Requesting changes or providing feedback too late in the process can result in extended timelines and additional costs.

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