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What are 3D Video Animations?

Real estate professionals and property developers have already discovered the immense benefits of 3D rendered images. From conveying a design to marketing an unfinished property, 3D renders bring each project to life in clear detail. However, you can take your 3D renders to the next level with 3D video animations. Keep reading to learn more about 3D video animations.

Benefits of 3D Video Animations

While 3D renderings can communicate an idea and vision, you can elevate your presentation with a 3D video animation. Humans are naturally comforted by high-quality videos. The motion and progress of a 3D visualisation can both grab and keep your audience’s attention, drawing them into your vision.

There are many applications for 3D render videos, including marketing materials for pre-construction or unfinished properties. Use a 3D visualisation video to stage a property or effectively visualise a space without having to create it in real life. Your audience will feel like they are virtually touring a finished property with high-quality details, including materials and lighting.

If you are selling pre-construction properties or properties still in progress, 3D video animation is a must. As more realtors attempt to sell projects under construction, clients need clear visuals. Communicate your design intent and the potential of a property before you even break ground thanks to complex, 3D render videos.

As the world continues to adjust in the wake of COVID-19, more clients are interested in virtual walkthroughs and home tours. Tell the story of every property and project, no matter its stage of completion, with 3D video animations. Created by designers and computer software, 3D video animations have shorter timelines than photoshoots and video shoots, and they can be customised to meet your specific needs. Avoid the high costs of drone videos and hiring a videographer to walk the space and skip the headache of reshoots or low-quality videos.


How are 3D video animations made?

If you are new to 3D video animations, the process may seem daunting. However, it is quite simple if you find the right 3D rendering firm. A set of clearly identified steps makes the process collaborative, so you can communicate your vision and the designer can execute perfectly. By working together at each step, you can ensure your final deliverable is exactly what you need.

1. Discussion

The first step in the 3D video animation process is having an in-depth conversation with your designer. Explain the story you want to tell with your video, answer any questions they may have, and work together on an initial outline or sketch. From here, visualisation designers take over to start creating your vision. You can pass along any materials to contribute to the design, including sketches, materials, staging, and surfaces.

2. 3D Modeling

The designers will use your approved story to create models of each scene. As they build the environment that will serve as the base of your 3D video animation, you can review various stages. Be clear when communicating with your designers, including anything you like or dislike. The more specific you can be about desired changes, the better.

3. Details

Once the base modeling is approved, the designers will begin adding more details into the 3D render video. You can start to see your vision come to life as they add materials, objects, lighting, shadow, and texture. This step is crucial to creating a photorealistic 3D video animation that attracts the attention of your audience.

You can make specific requests for materials or details, passing this information along to the designers as soon as possible. From here, you can review a rough cut of your video, discuss your thoughts, and request changes.

4. Production

Your 3D video animation goes from a rough cut to a finished product through rendering. Instead of purchasing software and equipment yourself, you can rely on your 3D rendering firm to have all of the tools they need. Your 3D video animation can be rendered according to your timeline and level of quality. Finally, the artists will compile the 3D rendered clips to create a complete animation, add in any text or audio clips, and produce the final file. You can make changes to the video enhancements, like music, transitions, or voice overs, until you are satisfied.

Are you searching for high-quality 3D video animations? See what Empire Render has to offer today!

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